Archive for September, 2015

Results to Expect from Search Engine Optimization

Wednesday, September 23rd, 2015

Search Engine Optimization can benefit your site in lots of ways. This is the reason why most business people create sites and apply it. Because of this high demand, there are lots of SEO companies that have popped up everywhere. The big question now is how can you determine which New York SEO Company can give you the best results? To answer this, you need to know the actual benefits you can get from Search Engine Optimization.

Having a website can enable a business to reach out a larger market. It can be possible through the help of Search Engine Optimization. One of the supposed main purposes of SEO is to help a site be on the first page of the Search Engine Results Page or SERP. Through this, a business can have a better chance of introducing its products and services to the people who actually need or want them. However, you must be aware that this is not an actual benefit that SEO offers.

Most SEO companies claim that they can put a website on the first page of SERP. The duration is the only factor to be considered on this matter, but this is certainly possible since it is the primary purpose of SEO. Keep in mind that it is not a benefit at all. Therefore, any New York SEO company you hire should be able to do this since this is their job. The main factor you have to consider when it comes to choosing which company to hire is the assurance that your business can become highly profitable over time. Their ability to do so depends on the strategies they apply.

Improve Your Reputation

There are various methods of doing SEO. Some can affect the reputation of your business and other cant. You have to be sure about the SEO strategies that the company of your choice will apply to your site. For example, there are certain SEO companies that advertise the sites of their clients on irrelevant sites and even on adult sites. This is can increase the online visibility of your site but will degrade the reputation of your business. Aside from that, your site can be flagged by Google and can become penalized. The worst penalty is when Google removes these kinds of sites from its search results.

There are already lots of site owners who try to cope up and recover from penalties which dramatically affected not just their site, but the profitability of their business as well. This is the reason why you should know what strategies a SEO company executes before hiring them. Your best choice when it comes to improving the reputation of your business is the companies that can increase your site traffic the natural way. One of the most effective ways to generate organic traffic is through article writing. This method will allow you to give your clients more reason to trust your brand and to opt for your products and services.

Increased Interaction with Clients

In your online posts, you should have a section where visitors can leave their comments, feedbacks and possibly their inquiries. This way, you can give them more reasons to come back to your posts or main site regularly. In addition, this kind of interaction will improve your reliability in the eyes of the search engines. This is a big factor for them when it comes to the basis of how they rank sites. You also have to keep in mind that people love companies that interact well with their clients. This will increase the chances that visitors and other searchers will inquire at you. In a marketing perspective, this is you opportunity to close deals and sales.

More Precise Market Reach

A more precise market reach can be achieved with the help of the right keywords. Find out the keywords that are being searched by most people when looking for the products and services you offer. Those keywords and their variations should be one of your main focuses. It could be hard to place your site on the first page of SERP using those keywords but it will be much worth it since they serve as your door towards a targeted market reach.

Advertise Your Brand Online

If you are planning to advertise your brand, it is better to do it online through Search Engine Optimization. Aside from being able to advertise your business to the world, your site can have a better SERP ranking at the same time. This is done through a white hat SEO method which involves proper content writing. A good SEO company has specialists who can effectively market your brand online. What you must look for is a company that will only provide you fresh and original articles. You also have to be certain that each content they write is of high quality and that they are posting them on article directories that receive high traffic volume.

If you are looking for a New York SEO company to help you increase the online visibility and SERP ranking of your site, these factors should be your basis in choosing which one to opt for. You can expect to get actual results in your profits if you can find one that can meet these.

5 Things All Clients Need to Know Before Hiring an Article Writer

Thursday, September 3rd, 2015

The hiring process of article writers is easier than validating their competence, professionalism, and honesty. Hence, you have to be prepared even before you hire someone. Here are five things that all clients need to know before hiring article writers.

1.An article writing company is different from an internet marketing company.

An article writer from a writing company may be able to write about marketing subjects, but it can be limited to research and broader topics. An internet marketing company, on the other hand, has SEO writers and other marketing specialists who can provide copies that can be used for various internet marketing strategies. You may want to inquire from an article writing company if you are just looking for general copies and researched materials for web content, and inquire from an internet marketing company if you require copies to be used for SEO and SEM marketing, email marketing, advertising, and sales.

2.Direct payment transactions with an article writer may not be the best idea.

There are scammers all over the web. A client should never pay up front without receiving the copies he ordered first. These copies should meet the requirements and standards to make sure that the objective of the partnership is achieved.

On the contrary, there are also a lot of scamming clients who do not pay for their orders. Hence, many legit article writers are not willing to send their outputs without receiving their payments first.

Article writer

The compromise is arranged by an escrow agent. This can be a freelancing site, a job board, or an escrow company that keep payments until clients verify that they have received the copies they ordered. This way, an article writer can secure his earning and a client can also receive guaranteed quality.

Escrow agents have validation procedures that allow both parties to file complaints and make them permanent records (for possible blacklisting) when proven. These escrow agents also serve as the classified ads where clients and freelancers can coordinate with one another.

3.Titles are self-appointed positions.

An article writer that claims he is an SEO writer is likely to be uncertified. Most freelancers are. The specific titles of writers are usually based on the niche that they specialize in, or simply put, the niche that they have been writing about for a long time already. Their competencies are typically self-evaluated, but there are a lot of freelancers who can support their claims with commendations from repeat clients, certifications, portfolios, and awards.

Don’t believe the titles right away because like what most advertisements are, claims are not always real.

4.Sample works are not always sample works.

It’s easy for anyone to send a sample article and claim that it is his own writing. There are a lot of downloadable samples online that cannot be detected by Copyscape verification. Hence, don’t ask the writer to send a canned sample at all. Instead, ask him to write a sample based on your requirements and preferred deadline. This way, you can verify if he really is what claims to be, plus you can already gauge his professionalism.

Not all writers may agree to this, especially if you are just ordering one or two articles. However, this should be a required procedure if you are giving an opportunity for long-term employment.

5.Good article writers are not necessarily good copy editors.

It’s hard for article writers to become absolutely objective when editing their outputs because it’s hard to tell themselves that they are wrong. They also write based on understanding, so how can they rectify something that is really wrong but they see as right?

If you need copies for business or if you are hiring writers for a long-term project, it is recommended that you also hire a copy editor to help you with quality checking. This is the best way to maintain good quality for your website.