Understanding Professional T Shirt Design

By Jeremy Murphree August 20th, 2018, under Sports Wear

What are the secrets of professional t shirt designers?

 We have all been there. You are browsing shirts in a department store or warehouse sale and you come across shirt designs that just wow you. The impact is so great and your connection with the shirt is so strong that you begin to wonder – how do professional t shirt design like these come about, anyway?

The truth may surprise you, but it actually has a lot to do with how the shirt designers perceive the end-users of all their offers. In short, the customers who buy the shirts in the first place.

  1. They have targets.

Tshirt“Targets” or goals are what keeps t shirt designers going every day. They want to reach out to their market. They want to make shirt buyers feel that they are understood and that there is a big connection between the design on the shirt and their lives. Believe it or not, this is the basis of the connection between shirts and wearers. We wear shirts with designs because we feel that the designs are associated with us.

Creating a shirt design is like getting into the mind of the person who will be wearing the shirt and creating an idea that is almost the same as the idea in the wearer’s head. There are several levels to this: the general concept, the main idea, the specific design.

The general concept is the keyword that fires up the search for a good design. For example: “coolness,” “edgy,” “romantic.” These are just keywords at this point in time. They’re the general direction, like east, west, north and south. When the designer has a general concept in mind, he goes on to search for the main idea behind the design.

A main idea would be like:

“Girls are cooler than boys.”

“Boys rule.”

“Teenagers are tough.”

“Life is hard.”

The main idea is the thought or statement that the design will be conveying. “Will,” because the design doesn’t exist yet. The third phase is the most difficult part: creating the specific design.

A shirt design has elements or variables that combined, hopefully convey what the designer intended to communicate in the first place. Start with a single variable first (like one element/image) and slowly fan out. Don’t try to combine multiple images at first, so you can get a feel of how the design is evolving. And most importantly: have fun while designing!

  1. They listen closely to clients.

 When a designer is hired to design specific kinds of shirt designs, they listen closely to what the client wants to get from the transaction. Client desire is always number one. This doesn’t mean that the designer is somehow stifled.

The designer’s skills should be put to the test every time someone pays him to create a beautiful design. But the point of the exercise is to create a new design with another person’s ideas in mind. That is the real challenge – and a test of the designer’s work ethic, too.

Experienced designers say that creating a new shirt design is actually an effort to connect to someone. This connection isn’t so easy to do when you don’t know exactly who will wear the shirt. So intuition and experience have a lot to do with successful shirt designers. A shirt designer’s talent begins to really shine through when he is tasked to create a design from scratch and the client doesn’t have an idea how to make the concept shine. The designer is tasked with phases one to three of the design process.

  1. Color rocks

Right next to design is the color that you choose to put on the custom shirt itself. Whether you are gunning for a monochrome finish or a vintage look, the color is the number one thing that people see, and the rest are just secondary details.

Why does color matter so much?

TshirtWe like to compare color with music. People just like or love music, the same way that they like or love color. Some color combinations barely make an impact on people. Others just hit them so powerfully that they say “hey, I need this shirt!” Sometimes, people’s choice for colors don’t make sense. It doesn’t have to make sense for us anyway. Your color preferences are probably influenced by stuff that people aren’t aware of, anyway.

Colors have an identity or projection that are understood differently by people. The most common categories of color are:

– Simple (one to three colors)

– Pop art (multiple colors in cartoonish layout)

– Eclectic (multiple colors and abstract layout)

– Surreal (dark/psychological figures and layout)

– Vintage (color palette is different from what is used now)

Whatever you think might be a good pick for your design, use it. The color combination that you select should match what you are trying to convey. The concept and main idea behind the design should make it to the final rendering of the images on the shirt, too. The best way to test if your design is working is to ask at least one other person what they think of your design. Ask them things like “how does this design make you feel?” or “what do you immediately think of when you see this design?”

Getting feedback for your design is so crucial for the process of arriving at a good design. While we’d like to think that raw talent or insight is enough to produce good designs, the fact of the matter is that you still need other people’s input to improve your ability to design shirts.

  1. Take your time

Bring elements together in a variety of ways. Don’t rush the creative process if you have lots of time to make the design yourself. And if that doesn’t work, try to find a pre-made design that works for you. Custom shirt websites usually have hundreds, if not thousands, of pre-made templates and designs that you can simply select and have made. Find a template that speaks your message for you!

Factors To Consider For Traffic Generation With The Help of A SEO Company

By Royal Larsen November 16th, 2017, under SEO

There are a lot of different ways to look at internet marketing today. In the past, you would just buy advertising straightway, but that doesn’t work today. Too often, marketers are dumbfounded by this and they throw their hands into the air and shrug. If you’re still working with archaic methods and are not getting the results you want, then stop working with older methods. There’s no hope in trying to be the last holdout of those that are considering CPM as the sole way to get noticed on the web. Instead, look at hiring a SEO Company and get into the new wave of marketing. This type of solution will not only ensure that you’re noticed, but that you get major market share for your campaigns. Before you just throw your money around, consider a few things about traffic generation with the help of a professional to ensure that you fully understand what you’re getting into.

What Kind of Traffic Do You Even Want?

TrafficFirst and foremost, don’t just assume that every company promising hits will deliver them. If you hire one of the bad seo company, you will be in for a shock. Many people have paid upwards of thousands of dollars to get noticed on the web and in the end, they get nothing in return. If this is the issue that you find yourself fighting, then you will definitely need to factor in something better over time. Do not hire anyone that promises and doesn’t deliver, and do not go for “cheap” traffic solutions.

The kind of hits you need are 100% unique and 100% organic. Without these in place, you will not be able to gain market share over time. This is evidenced by the millions of people that find themselves struggling to move forward with their search engine optimization company. Shortcuts can garner you a lot of ego, but nothing in terms of conversion rate.

Methods Matter Greatly

Before you hire a seo company, make sure that you ask about how the hits will be processed. If they are going through a middle man or a server and delivered to your page, don’t go for it. Too often, hits are sold by the thousands and they are not productive at all. Do not get this at all. Look for options that involve search engine optimization and particularly “white hat” methods. Without this in place, you are going to find yourself swimming in uncharted waters and that could lead to getting delisted within the confines of search engines today. Cheat the system by purchasing packages of hits, and you will definitely get negative results in time.

SEO Company

The methods that any company uses is far more important than the numbers. If a good company is working for you, they will detail this and you’ll see major conversions not just numbers. If you get 100 new hits and 25 of them turn into conversions for your product, service, or lead generating page, you’ll gain more than if you received 1,000 hits and no conversions. Factor that in to your selection process and you’ll come out on top.

Don’t Go It Alone

It’s been documented quite a while, doing the DIY thing with search engine optimization doesn’t help. Trust a solid seo company with your promotions on the web and your campaigns will be far more effective. You will see major changes in the way your page is indexed, and highlighted in search engines, which is definitely worth denoting. If you want to take on large scale competition, this becomes a mandatory thing to consider. Do not try to do it all on your own, it’s just too much work for just 1 person.

Reasons to Pawn your Items

By Nathan bell October 13th, 2016, under Loan

There are a lot of reasons why it is best for you to pawn your jewelries or other valuable items. We have listed few of the most common reasons why people go to a pawnshop to exchange their jewelries for cash.

Immediate Cash

At some point in your life, you will face a financial crisis whether it is because of a rent that you need to pay or bills that are piling up or an emergency at home.

One of the easiest ways to get the money you need is to sell your property or belongings. The sad part about selling your items is that you completely lose ownership of your valuables.

However, you do not always have to sell your items. When you pawn your items, you can still get the money you need without losing ownership of your valuables. You walk away with the money that you need, but you still have the chance to get your valuables back. You just have to pay a certain interest.



Hassle-Free Loan

Pawning jewelries is probably the easiest way to gain loan approval. It is almost an auto-approve loan. We say almost because it still depends on the quality of the item you intend to use as collateral. However, in most cases, as long as your item is of value then the pawnshop will have a price for it.

Pawnshop transactions compared to bank loans are more convenient. First is that you do not have to go through a series of interrogation, no background check required, minimal to document required (except valid ID in most cases) and you get a straightforward answer. You do not have to wait for weeks or even months just to find out if you have been approved or denied.
You just take your item to the pawnshop, then they will assess it and close the deal.

Make money out of your unused jewelries

You have to admit that you do not really use all your jewelries all the time. You just keep most of them inside a jewelry box for nothing.

Instead of just keeping it hidden in your house, you can make money out through pawning. Whenever you pawn, you do not lose ownership of the item, but you just let someone else look after it.

Pawning is actually a good idea if you want to make money because you can use what you currently have and earn extra cash.

You can even use the money from the pawned item to start a new business or invest it in something that will generate more cash inflow for you.

Once you have enough made enough money from your recent investment then you can pay off your loan from the pawnshop so you can get your items back. Therefore, instead of just letting your jewelries remain useless, you were able to use to generate income.


Get a Free Appraisal of your Jewelries

Whenever you pawn an item, a pawnbroker assesses it. Pawnbrokers are skilled and trained to check the value of a jewelry. By having it checked by an expert, you will know its current market value.
Therefore, you will have an idea if the current value has decreased or increased compared to when you initially bought it. This will help you decide on the best thing for you to do.

Secure Safekeeping

You may have never thought of it this way but when you pawn your jewelries, you are actually keeping them in a more secure place. Say for instance, you will be away for a while and no one will look after your house. Instead of just leaving your jewelries behind, you can have them safely deposited in a pawnshop.

Pawnshops have secure safekeeping practices because it is part of their business operation. Unlike your home, they have added security features that will keep your items safe. Therefore when you leave for a vacation or a long trip, you will have a peace of mind that your items are kept securely somewhere else, instead of leaving them unprotected in your own house.

How a Pawn Shop Works and the Services It Offers

By Jacob Samuel October 12th, 2016, under Loan

If you need instant cash for your financial emergency, a pawn shop is the best place to be. All you need to do is check some valuable stuff in your basement, attic, or jewelry box and pawn them. But even if this is a common practice and known to many, novices need to learn the basics of pawning valuables. In fact, more people are looking for short term solutions without selling their lands. So if it’s your first time to deal with a pawn broker, the following tips will guide you in the process.

Pawn shops are not the scary places like they’ve been telling you. To tell the truth, the media only made it appear shady, but if you will ask previous customers they will tell you how it helped them earn enough cash for their financial emergencies. Regulated by federal laws and guidelines, rest assured that you will get what you exactly deserve when dealing with local pawn brokers. With majority of trustworthy pawn stores across the globe, you are guaranteed to receive the best price from your pawned items.



Basic Information to Learn About

Here are the basic steps when getting a pawn loan:

  1. A typical pawn shop provides collateral based loans in which customers can get money from an item of value. For instance, you can present your gold necklace and they will assess it to get the pawn value based on the current market rate. Once you have repaid the loan, the item will be returned to you.
  2. You can sell old jewelries and other valuable items to pawn shops outright. However, some pawn brokers choose loans because they earn more profits than buying items from customers. So you need to decide whether to pawn or sell your items for the ideal deal you want.
  3. If you decide to transact with a pawn broker, make sure to receive your pawn ticket. Once you get this, keep it safe and never lose it. The ticket will show you the loan terms including the item description, expiration date, fees, and other important details that you need to know.

When it comes to repaying the pawn loan, you only have two options to do this. First is to return the balance including the total loan amount with added fees prior to your deadline or expiration date. Usually, you will have one to four months before your pawn loan expires. The second one is not returning the money, but your item will now belong to the pawn shop. Once you lose the item, you are not obliged to pay anything anymore and face other consequences.pawn-shop


Other Essential Things to Keep In Mind

For the interest rate, cents and dollars of the pawn store get less complicated because they have certain rules to follow and cut-and-dried interest rates. Remember that pawn loans are regulated by state laws so you are protected from any potential problem that may arise between you and your broker. And with the rapid changes in the pawn industry, you need to consider maximum finance charge and avoid expecting too much.

In order to know the rates within your area, you can visit the local website and see available information. Most likely, the details are provided to guide consumers before they make decisions. The thing is that you need to ensure that your pawn broker explains everything to you prior to signing of agreements. And as a customer, you need to keep some important tips in mind. Do not offer anything that is outdated. Instead, present your coins or jewelries to get great values.

So if you are currently looking for a reliable pawn shop, you’re on the right site. And now that you know the basics of pawning and dealing with local pawn brokers, rest assured that you can get what you exactly want. Just make sure that you are choosing the right pawn store in your area with proven solutions and reliable services.

How Did Custom Embroidered Patches Become Popular

By Gail Aiken May 6th, 2016, under Product

There are no clear records as to when custom embroidered patches started, but the art of embroidery has started before the 1800s. Those were the times when machines were not yet invented so tasks are entirely done by hand. Skilled sewers have developed different kinds of stitches to create an embroidered piece; some of these stitches are running stitch, back stitch, chain stitch, blanket stitch, straight stitch, and satin stitch.

Running stitch is the most basic form of embroidery. Back stitch produce secured finish. Chain stitch is one of the most commonly used because of its elegant finish. Satin stitch also creates an elegant finish but it is the most intricate and tedious among the bunch. Embroidery by hand can really take a long time to complete so inventors began to come up with a sewing machine by the start of the 1880s.Custom Embroidered Patche

The first sewing machine was invented by Alphonse Kursheedt. The machine, however, is not fully automated. It was a combination of hand embroidery and looms. During the beginning of the Industrial Age, Isaak Groebli had invented another kind of sewing machine which he called the Schiffli Embroidery Machine. This machine contains multiple needles of varying sizes and threads. The needles sew in a synchronize manner to thread in the designated design to a fabric backing.

The sewing machine has enabled mass production of embroidered items such as clothes, pillow cases, hats, table cloth, decorative pieces, and custom embroidered patches. Patches have not become popular immediately after the development of embroidery machines. They were then simply part of an outfit which is not really of significance. That is until they were adopted by the military for a specific and significant purpose.

Patches as SSIs

In a battlefield where all soldiers carry almost the same weapon and wear almost the same camouflage uniform, have you ever wonder if they sometimes mistaken the identities of their enemies or ally? They might have done it before 1812. It was in that year when different military units established the use of patches. They wore them on the left shoulders of their uniform and called them Shoulder Sleeve Insignia. SSIs were used to denote the units a soldier belongs to.

SSIs were significantly used in World War I, Mexican War, Civil War, and World War II. The patches feature different images and logos. Each image symbolizes certain meanings that give soldiers inspiration to give their best in their every battle.

Patch Collecting

Military patches are one of the targets of patch collectors. It is because the custom embroidered patches used by soldiers carry stories of courage, honor, loyalty, strength, and vigor. They also signify the different wars that took place before most patch collectors were born.

Patch enthusiasts also collect police patches, fire department patches, scouting patches, and motorcycle clubs patches. They find it exciting to discover rare patches that have become once symbolic.

Patches in Garments Manufacturing

Mass production of patches occurred when different garments manufacturing companies used them to brand their products. They wanted to make their brand pops out of the article of clothing so they search for a material that could do the trick. Because custom embroidered patches used two materials, a fabric backing and threads which are layered above the backing, they were able to produce what the companies were aiming for.

Garments companies create their own patches containing their brand name and logo. These new addition to their products were applied to shirts, bags, hats, jackets, and jeans. Soon after, sports equipment companies have also adopted the branding technique for their jerseys, shorts, and shoes.

Organizational Patches

Businessmen have seen the potential of patches to be stand-alone products. They were great promotional devices. They were easy to make. They were definitely profitable; thus, the birth of many patches manufacturing companies. These companies find ways to offer their customers different customization to help them achieve their purpose in purchasing patches and also to compete with the other patches manufacturers.

These companies cater to different organizations such as universities, hospitals, private companies, government agencies, clubs, sports teams, scouts, and fraternities. They create patches that feature the logo of these organizations. Over time, they were able to come up with some other processes in applying a given design to the patches like dye sublimation and weaving.

The popularity of custom patches is not expected to subside any time soon. In fact, they are just starting to show their a-game in the market.

Custom patches provides a high-quality look without the high cost.Custom patches and iron on patches developed exactly to your group’s design specifications are all we do.

Signs That You Have Hired A Good SEO Consultant

By Martin Emanuel January 2nd, 2016, under SEO

The internet is full of websites on nearly every topic in the world. You are not going to find many subjects that haven’t already been explored. Sure, there are some things that still need a lot of work, but every subject has been covered. That is not good news for the small business owner that is trying to compete with larger websites online. The best thing to do after you have set up a website, is to hire a good SEO consultant. Without someone guiding your site towards traffic generation, you will not be able to gain access to the audience that you want. It’s imperative that you seek out a helping hand in regards to getting seen online, or else your site will be amidst the millions of pages that are in your niche, without any real traffic. With that in mind, consider a few signs that will become evident after you go ahead and hire a good consultant.

Traffic Will Increase Exponentially

SEO Consultant

Mark how much traffic you are receiving right now. You should have a nominal amount. Then measure where the traffic is going when you hire a SEO consultant. Wait for at least 30 days for them to implement work and seriously look at how they are positioning themselves and your site. See if they are gaining ground, or if you’re on a slide. If you are honest with the numbers, you will see that they will rise over time. In 30 days, a good consultant can bring about a good amount of influence, traffic, and backlink generation. If you do not see any increase, then something is awry.

Content Management Is Easier

One of the great things about having a good SEO consultant on your side is the content element. Content management is a key component to the bigger picture of search engine optimization. Without this in place, you are not going to get anywhere. Most people don’t realize this. Content, as they say, is king, and the more you focus on the right pieces, the higher the traffic numbers will rise. There are very few sites that are sitting at the top of the search engine results, that don’t really get attention right now, that’s for sure. Content management is a lot easier when you have someone helping you out, that’s for certain.

There Is A Long Term Plan In Place

Perhaps the best thing about having someone helping you out with marketing is that there will be a clearly defined long term plan. When you’re doing internet marketing on your own, it’s tempting to just say you want “more traffic”. That’s a simple thing. What if you want more than that? Well that’s where a good SEO consultant will come in handy. They will focus on your marketing efforts, and see how far you can go within a short term and long term. Implementing long term strategies is the key to getting noticed online. Remember, the world of SEO is not a “sprint” of sorts. It’s a marathon to see who can continually put up good content, create relevant back links, and gain momentum with every post that is created on their behalf.

The aforementioned signs are just 3 major signals that you’ve done well in hiring a good SEO consultant. Obviously, there are going to be other signs that come through, but these are initial elements that come within 30 days. You’ll see sales, conversions, and much more come through down the line as well, but to get started, you will no doubt want to pay attention to whether or not these are starting to manifest. If they don’t, question the person you’ve hired.

10 Designs for Customized Rubber Bracelets

By Anthony Wetzel November 26th, 2015, under Product

Bracelets are common accessories worn by both men and women. Today, wearing rubber bracelets has become a trend to promote a brand or spread awareness. Some people wear it to show support to campaigns while others wear it to make a fashion statement. There are various types of silicone bracelets people can choose from in the market. In this list are the common types of bracelets to choose from.

1. Debossed

Text and logo designs in debossed wristbands are directly embedded into the bracelet. There is no worry that the design would fade in time. This is the most popular type of wristband sold in the market today. Debossed designs are also good to look at. They are clean and simple, making them suitable for a subtle way of campaigning or spreading awareness. It is also great to promote brands with it.

2. Embossed


Instead of engraving the designs in the bracelet, embossed wristbands raised the designs to make them stand out more. The texture added to the bracelet makes it much livelier to look at compared to debossed wristbands. It is a great way to deviate from the standard debossed wristband style.

3. Color Filled

To stand out more, text and designs can be filled with color. To create a much livelier feel to debossed bracelets, different colors are added to the text and logo areas. With this, the bracelets are visible and can be read from a distance. The design colors can also represent company or brand to make it more memorable.

4. Color Coated

To create sides with different colors, the outside part of the band is coated with paint. The text and logo designs are then engraved to the bracelet, letting the original color of the bracelet show through them. It is simple and innovative. It is great to have a sharp contrast between the color of the band and the paint to make it stand out more.

5. Silk Screened

The silkscreen process is perfect for rubber bracelets with intricate designs. If the bracelet would have a logo in it, then it is best to choose a silk screened wristband. The requested design or logo is printed directly into the bracelet, so the desired design will show as long as it fits the bracelet size. Compared to the color filled bracelets however, silk screened bracelets do not last long. There is a greater possibility that the design will fade or chip away. However, silkscreen is cheaper and a great alternative all together.

6. Segmented

This type of rubber bracelet has two or three colors in it. It is great for brands and companies with multiple colors to represent them. Segmented wristbands are usually used during sports meets where teams represent their respective country’s colors. It can also complete your fashion statement.

7. Swirled

The tie dyed look is provided with the swirled type of rubber bracelet. Two or three colors of choice can be swirled together to create that refreshing and earthy look. This type of bracelet is great for outdoor groups or companies that deal with outdoor sports and recreation like trekking and rafting.

8. One Inch

Rubber bracelets also come in bigger sizes. The 1-inch bracelet is perfect for those who want to have a larger design in their wristbands. This type of bracelet also allows a bigger space to make the design less crowded. It also looks unique. One inch bracelets are popular among bands and musicians. They are often sold in concerts or given away as freebies.

9. 3/4 Inch

A quarter inch less than the one inch wristband is also available in the market. If the one inch bracelet is too large for the design and the half inch too little, then the ¾ inch bracelet is just about perfect. It gives the design space and gives bracelet a character at the same time. This type of wristband is also popular in music stores and concerts.

10. Micro Bands

Micro bands are half the size of the standard rubber bracelets. This is great for those who prefer smaller sized bracelets. Micro bands’ designs are silkscreened into them. The disadvantage of the micro band is its text and design visibility. In order to stand out more, it is recommended to choose neon colors for the band.

The bracelet design is basically divided into three categories – design placement, color and size. It is best to mix and match these rubber bracelet design types to create a unique band that will represent the brand, company or campaign. These ten types of designs will help people in the customization of their own rubber bracelets. There are shops available both online and in local areas that will help in building these type of bracelets for those interested in making their own designs. For those who want ready-made ones that support their favorite artist or brand, they can get it from various shops and events offering these items.

Results to Expect from Search Engine Optimization

By Jerry James September 23rd, 2015, under Search Engine Optimization

Search Engine Optimization can benefit your site in lots of ways. This is the reason why most business people create sites and apply it. Because of this high demand, there are lots of SEO companies that have popped up everywhere. The big question now is how can you determine which New York SEO Company can give you the best results? To answer this, you need to know the actual benefits you can get from Search Engine Optimization.

Having a website can enable a business to reach out a larger market. It can be possible through the help of Search Engine Optimization. One of the supposed main purposes of SEO is to help a site be on the first page of the Search Engine Results Page or SERP. Through this, a business can have a better chance of introducing its products and services to the people who actually need or want them. However, you must be aware that this is not an actual benefit that SEO offers.

Most SEO companies claim that they can put a website on the first page of SERP. The duration is the only factor to be considered on this matter, but this is certainly possible since it is the primary purpose of SEO. Keep in mind that it is not a benefit at all. Therefore, any New York SEO company you hire should be able to do this since this is their job. The main factor you have to consider when it comes to choosing which company to hire is the assurance that your business can become highly profitable over time. Their ability to do so depends on the strategies they apply.

Improve Your Reputation

There are various methods of doing SEO. Some can affect the reputation of your business and other cant. You have to be sure about the SEO strategies that the company of your choice will apply to your site. For example, there are certain SEO companies that advertise the sites of their clients on irrelevant sites and even on adult sites. This is can increase the online visibility of your site but will degrade the reputation of your business. Aside from that, your site can be flagged by Google and can become penalized. The worst penalty is when Google removes these kinds of sites from its search results.

There are already lots of site owners who try to cope up and recover from penalties which dramatically affected not just their site, but the profitability of their business as well. This is the reason why you should know what strategies a SEO company executes before hiring them. Your best choice when it comes to improving the reputation of your business is the companies that can increase your site traffic the natural way. One of the most effective ways to generate organic traffic is through article writing. This method will allow you to give your clients more reason to trust your brand and to opt for your products and services.

Increased Interaction with Clients

In your online posts, you should have a section where visitors can leave their comments, feedbacks and possibly their inquiries. This way, you can give them more reasons to come back to your posts or main site regularly. In addition, this kind of interaction will improve your reliability in the eyes of the search engines. This is a big factor for them when it comes to the basis of how they rank sites. You also have to keep in mind that people love companies that interact well with their clients. This will increase the chances that visitors and other searchers will inquire at you. In a marketing perspective, this is you opportunity to close deals and sales.

More Precise Market Reach

A more precise market reach can be achieved with the help of the right keywords. Find out the keywords that are being searched by most people when looking for the products and services you offer. Those keywords and their variations should be one of your main focuses. It could be hard to place your site on the first page of SERP using those keywords but it will be much worth it since they serve as your door towards a targeted market reach.

Advertise Your Brand Online

If you are planning to advertise your brand, it is better to do it online through Search Engine Optimization. Aside from being able to advertise your business to the world, your site can have a better SERP ranking at the same time. This is done through a white hat SEO method which involves proper content writing. A good SEO company has specialists who can effectively market your brand online. What you must look for is a company that will only provide you fresh and original articles. You also have to be certain that each content they write is of high quality and that they are posting them on article directories that receive high traffic volume.

If you are looking for a New York SEO company to help you increase the online visibility and SERP ranking of your site, these factors should be your basis in choosing which one to opt for. You can expect to get actual results in your profits if you can find one that can meet these.

5 Things All Clients Need to Know Before Hiring an Article Writer

By Garcia Laney September 3rd, 2015, under Writing

The hiring process of article writers is easier than validating their competence, professionalism, and honesty. Hence, you have to be prepared even before you hire someone. Here are five things that all clients need to know before hiring article writers.

1.An article writing company is different from an internet marketing company.

An article writer from a writing company may be able to write about marketing subjects, but it can be limited to research and broader topics. An internet marketing company, on the other hand, has SEO writers and other marketing specialists who can provide copies that can be used for various internet marketing strategies. You may want to inquire from an article writing company if you are just looking for general copies and researched materials for web content, and inquire from an internet marketing company if you require copies to be used for SEO and SEM marketing, email marketing, advertising, and sales.

2.Direct payment transactions with an article writer may not be the best idea.

There are scammers all over the web. A client should never pay up front without receiving the copies he ordered first. These copies should meet the requirements and standards to make sure that the objective of the partnership is achieved.

On the contrary, there are also a lot of scamming clients who do not pay for their orders. Hence, many legit article writers are not willing to send their outputs without receiving their payments first.

Article writer

The compromise is arranged by an escrow agent. This can be a freelancing site, a job board, or an escrow company that keep payments until clients verify that they have received the copies they ordered. This way, an article writer can secure his earning and a client can also receive guaranteed quality.

Escrow agents have validation procedures that allow both parties to file complaints and make them permanent records (for possible blacklisting) when proven. These escrow agents also serve as the classified ads where clients and freelancers can coordinate with one another.

3.Titles are self-appointed positions.

An article writer that claims he is an SEO writer is likely to be uncertified. Most freelancers are. The specific titles of writers are usually based on the niche that they specialize in, or simply put, the niche that they have been writing about for a long time already. Their competencies are typically self-evaluated, but there are a lot of freelancers who can support their claims with commendations from repeat clients, certifications, portfolios, and awards.

Don’t believe the titles right away because like what most advertisements are, claims are not always real.

4.Sample works are not always sample works.

It’s easy for anyone to send a sample article and claim that it is his own writing. There are a lot of downloadable samples online that cannot be detected by Copyscape verification. Hence, don’t ask the writer to send a canned sample at all. Instead, ask him to write a sample based on your requirements and preferred deadline. This way, you can verify if he really is what claims to be, plus you can already gauge his professionalism.

Not all writers may agree to this, especially if you are just ordering one or two articles. However, this should be a required procedure if you are giving an opportunity for long-term employment.

5.Good article writers are not necessarily good copy editors.

It’s hard for article writers to become absolutely objective when editing their outputs because it’s hard to tell themselves that they are wrong. They also write based on understanding, so how can they rectify something that is really wrong but they see as right?

If you need copies for business or if you are hiring writers for a long-term project, it is recommended that you also hire a copy editor to help you with quality checking. This is the best way to maintain good quality for your website.

How to Effectively Deliver a Speech

By Sue Reilly May 5th, 2015, under Motivation

In order to deliver an effectively motivating speech, a motivational speaker should master the steps and techniques of speech delivery. And as he grows accustomed to the techniques, it will be much easier for him to add more personality or flair to his speeches.

Here are the basic steps of speech delivery:

1.  Get the attention of your audience – People have short attention spans, so a speaker must grab their attention right at the very beginning to establish awareness of his presence and purpose. Unfortunately, starting the speech by saying your name or directly telling them what your topic is would not be a good attention grabber. You must start with something that can arouse curiosity or stir emotions like telling a story, playing a video or presentation, or simply asking them a question that will surely make them think. That way, you can get the audience to focus throughout your speech.

2.  Introduce yourself and your profession – As a motivational speaker, you should be able to make your audience understand why you are in front of them and how you can help them with the topic or subject that you will be talking about. Formally introduce yourself to them and specify your profession or specialty to help them identify your relevance to the subject.

3.  Make a quick preview of your speech – Let your audience know what they should expect about your speech. Give them an overview of what will occur next and throughout the speech so that they can also be given the chance to prepare, especially in terms of how they’re going to cooperate or participate.

4.  Deliver in a lively manner – Your speech must be spoken in an engaging way. Bring life to words by animating yourself throughout the speech. Use meaningful gestures, change your tone and pace as necessary, and use humor every now and then.

5.  Don’t read your speech – There is nothing better than a speech that is delivered in a spontaneous but organized manner. No one would want to listen to someone who sounds like and looks like he’s reading from a script or book. A speech can never be lively if the speaker focuses on a paper or projector that contains everything that he has to say. An effective speech must come from the speaker’s mind and heart. You can use a bulleted list of your topics to guide the flow of your speech, but never write everything down. As a motivational speaker, you should be an expert who knows what to say out of wit and whim.

6.  Provide structure to your speech by identifying your main points – No one wants to listen to someone who just rambles on. It is very important that you let your audience know which point you are talking about and what point will come next. Providing a projected presentation or video slides can be very helpful in guiding your audience throughout your speech.

7.  Connect one point with another – Your main points should be organized in an interconnected way. This will help establish your speech structure and would make it easier for your audience to relate the previous point with next.

8.  Tell stories to your audience – Whether it is a humorous or sad story, people like to listen to it because it is easier to relate your points with real-life or imagined scenarios.

9.  Conclude by reviewing your main points – When you conclude your speech, ensure that the audience picked up on your points by restating the main points you presented. Do this concisely and in a manner that will make them remember every important detail.

10.  Practice your speech – Nothing beats a motivational speaker who is constantly prepared and confidence. One way to boost your confidence is by practicing your speeches before the events. Ask for a friend or family’s opinion and improve the parts that they deem as weak or lacking vibe.

11.  Make your audience want more – Always make sure to make your speech very informative and useful. People will always look forward to learning more if a first speech is effectively delivered and has imparted valuable lessons.

Given all those steps and suggestions, one thing should have become clear to you – a motivational speaker’s job could be very challenging, but it is also very rewarding.


A motivational speaker should master the steps and techniques of speech delivery.

All about Flexible PCB Assembly

By Royal Larsen February 16th, 2015, under Electronics

There are two major classifications for printed circuit boards or PCB, which mainly depends on their substrates. These two classifications are the flexible and rigid printed circuit boards. In this article, the focus is on the flexible PCB.

A flexible PCB assembly is composed of a flexible laminate. The qualities and the raw materials of the laminate to be used are vital not just to the production procedure, but also to the overall functionality of the completed product. The flexible laminate is made up of copper foil and dielectric substrates.

The dielectric materials are classified into two kinds, which are utilized for flexible PCB:

1. Thermoplastics

After solidification, these materials will soften by means of heat stimulant, like polyester, polymers, fluorinated hydrocarbon, and so on.

2. Thermosetting Plastics

Examples of these materials include polyimide, polyacrylate, and many others.

How to choose a specific film depends on these factors:PCB assembly

– Flexible PCB assembly made from polyester films which render efficiency at a cheaper price, but with a decrease on the level of thermal resistance.

– Ultra High performance flexible PCB, particularly those intended for military purposes, are produced with polyimide films since they provide the finest functionality.

– Aramid non-woven fiber is inexpensive and carries a great electrical and mechanical attribute. This material, though, easily absorbs moisture.

– Fluorocarbon, is a high priced material and quite challenging to deal with.

This, however, provides the greatest dielectric qualities. This is largely used for controlling electrical resistance purposes.

Why is a flexible PCB needed?

The earlier versions of printed circuit boards were mainly rigid. However, in this contemporary period where technology has advanced significantly, the majority of people have already been crawling towards scaled-down objects. It is for this same reason that manufacturers of PCB felt the need to make their circuit board lightweight, slim, small, and densely wired. Flexible type of printed circuit boards had come to exist to resolve these needs and requirements. These are PCB that could be wired in a 3 dimensional manner and could be adjusted to fit into the available area.

How to make Flexible PCB assembly

1. Acquire thin polyimide sheets which are plated with on the two sides.

2. Cut the polyimide sheet into the necessary size. Make certain that the copper does not have any spot or smudge. The edges should not be bumpy or irregular as it could damage the printer in the future.

3. Get a solid ink printing device which is able to print using melted wax. Wax produces a coating on the copper, which subsequently serves as its shield while etching.

4. With the use of the CAD (Computer Aided Design) software, users can now draw the circuit diagram.

5. Utilize the printing device to print out this diagram on the polyimide sheet material. The printed parts are going to show up as copper tracks. Make use of dark colors that can be quickly distinguished like magenta or black.

6. Let this printed sheet be soaked in ferric chloride. This is called the etching stage. This is where ferric chloride becomes a copper etchant. The process may require around 30 minutes for the copper remnants to melt and for the polyimide to appear.

7. By this time, the circuit can already be installed. If necessary, cut it into smaller circuits or use it as is. Using lasers, drill some holes to be able to attach electronic parts. The circuit is currently prepared to solder.

Flex PCB assembly is easy to create and adaptable to use. However, complex equipment calls for first class printed circuit boards that can hold together for an extended period. The correct materials, correct drill, and technical know-how make a huge difference. For that reason, entrust the task solely to a specialist.

PCB assembly is a methodology which makes the PCB components mounted and soldered in the printed circuit board.

Tips to Build Stronger Talent Management

By Kathryn Hinson February 3rd, 2015, under Technology

Different organizations have different talent management needs, but somehow, they all boil to one goal – get the best talents and make sure that they stay. The following tips would allow any talent management agency to make sure that it is reaching that specific objective.

Be Aware of the Talent that You Need

One of the worst mistakes that the human resources department can make is to be not aware of what kind of personnel is missing from the organization that it serves. Some fail to recognize that recruitment is not just all about hiring another employee; rather, it is to get the best individual that is most likely to succeed within the organization. At the same time, it is also to be aware of the kind of individuals that head hunters would go after.

talent management

At the same time, the awareness of the needed talent would also allow the management to devise training and assessment strategies that can allow existing talent to mold into the kind of employee that they need to fill in positions. It would also allow the management to understand the potential of the personnel that they already have, which makes them offer more career options for their top players.

Realize Strengths

Assessments are done to discover two things – the strengths and weaknesses of a talent. Discovering the strengths of an individual and putting focus on what he can do would make a bigger difference than exposing one’s weaknesses. It is better to find out how a person can be a zero-to-hero phenomenon than the other way around.

Realizing what a person can possibly good at allows a person to not only retain a talent, but also do help him develop himself to such a point that he becomes a very valuable asset. It is always better for the organization how it can use its personnel in certain positions, and it is the talent manager’s job to make sure that employees know where they are useful. That knowledge alone drives them to improve their weak points and develop the strong ones.

Make Room for Diversity

Any talent management department should understand that not all talented individuals are groomed the same way – one way or another, they all became skilled assets because of differing factors, and there is no single way for them to develop within an organization. When managers recognize that there would be some talents that can be underrepresented for factors that they cannot control, they devise different ways in order for them to find out the true skills of these talents. By discovering the unique way of honing their skills, they would be able to be noticed and further grow. At the same time, it also makes these individuals understand their value in the organization they belong to.

Make the Talent Aware of the Challenges

Not all talents, no matter how they good they are in their jobs, are aware of what they can contribute to the growth of their organization. For this reason, managers should aim to always make talents know what is missing within the group. This prompts the employee to look for ways to develop new skills to fill in that void, and allow them to realize that they have leadership skills.

Excellent talent management involves awareness of not only how an employee can do his job well, but also the anticipation of what he can possibly do in the future. Being able to have accountability as a member of an organization to make sure that there are no stones unturned in pursuit of success are a mark that a talent is willing to work along with the business goals and fit into the company’s culture.

Get Your Brand Name Known with Neck Lanyards

By Edward Thompson February 3rd, 2015, under Product

Neck lanyards are simple but definitely effective marketing tools used by most businesses today. Companies need to have an excellent promotional campaign to be able to let the public gain awareness of their products and/or services. Marketing strategies can be tricky sometimes, not to mention expensive.

With corporate items like lanyards, your company is assured that you get your message across to your target audience. Neck lanyards are simple promotional tools that can be worn around the neck. They are usually made from plastic, vinyl, or woven materials.


A lanyard is just a cord that can be lugged around the neck, shoulder, or wrist. Its purpose is to hold important items like ID cards, badges, and name tags. They are visible to everyone which allows your company to reach a wider audience.


Lanyards have long been used for identification cards. However, they have evolved into a more versatile office tool. They are now used for name tags. Some people use them for their cellular phones, keys, and other small items that are often misplaced. No longer should one worry about misplacing these items or overstuffing their bags to look for them.

Double Purpose

Neck lanyards

Giving neck lanyards to employees and/or customers as giveaways or tokens hits two birds with one stone. Aside from making them feel that the company is concerned about their comfort and needs, your company name/logo becomes visible to everyone that the wearer comes in contact with. Your advertisement would be working for you even after the recipients got them.

Give Employees Pride

Customized neck lanyards give your employees a sense of pride and belongingness to a particular company. Employees would proudly wear their lanyards with your company logo, especially if they encounter friends and colleagues from other companies with ordinary-looking lanyards.

Customized lanyards give them a sense of identity. These lanyards also encourage loyalty of your employees to your company. This is good for your company because productivity might increase and this will result in further growth of your business.

The Best Marketing Tool

Businesses customize their lanyards by having their company name and/or logo imprinted or weaved on the lanyards. Customizing them to give as corporate gifts does not require a lot of work.

Companies show their existing and target customers that they care and value their patronage by giving them their needs. Giving corporate gift items to their customers can be considered as the best marketing tool without having to use up your limited company budget. This is because people, no matter how small and simple the tokens are like to receive something free.

The usefulness of these giveaways is one reason enough as to why recipients will remember your brand name. Lanyards provide you with the name recall that you need.


Lanyards work because they are inexpensive and yet fulfill their purpose of promoting your brand name.

Some companies fail with their marketing strategies because they assume that giving free gifts to customers needs to be expensive. However, these companies fail to realize the fact that people welcome free items, no matter how small they may be.

Create Great Impact through Neck Lanyards

There is some truth to what some people say that small things usually create more impact. If employees are given promotional lanyards, it creates in them a high level of responsibility and seriousness in terms of how they see their roles in the organization. These two factors, responsibility and seriousness, can work to your company’s advantage.

Your company gains an upper hand in getting high profile customers to trust your brand. As your company is able to build a better reputation, this also opens more doors for investors to take an interest on your business.

To this day Neck Lanyards are still increasing in popularity and have become an essential security component of many businesses.

What to Consider When Shopping for a Storage Container

By Kristine Dougherty January 30th, 2015, under Logistics


Storage containers are also known as freight containers. An organized way of shopping for a Storage container can save you time and effort. The question is: how are you going to do this? It’s simple. All you need to do is consider the following factors:


Even before you look for a freight container, you already have an idea as to where you are going to use it. Some buyers shop first before laying out a plan regarding the modification and use of the freight container. By doing so, they were not able to make the most out of their purchased storage containers

Businessmen shop for storage containers to have a place to keep their items – be it products, raw materials or even waste. Apart from storage, these can also be utilized to ensure a secured shipment of goods and waste alike.

Homeowners can also take advantage of the storage containers. With creativity and modification, a Storage container can be transformed into another room. It can be attached to your home. It can also be designed as a stand-alone structure.

Storage container

Knowing its use will help you determine which size is right for your needs. The smaller ones are the best choices for restrooms and storage. On the other hand, the longer storage containers can be transformed into mobile homes. A living room, half kitchen, dining area, bedroom, and restroom can fit easily in a 40 ft. long freight container. The typical 20 ft. long storage containers can accommodate several home areas as well if space-saving schemes are employed.

Previous Utility

Due to the higher prices of newly-made and slightly used storage containers, the secondhand storage containers are the available options for buyers who want to save money. Being secondhand items does not necessarily entail less quality products and more prone to hazards. If you want to improve the quality and guarantee your safety, you can ask about the history of the freight container.

Avoid freight containers that are previously used to ship meat and other animal products. These tend to have intolerable smell even after years of non-use. If the inside of the freight container smells unpleasant, don’t buy it. There is a great chance that the smell won’t go away easily. If you buy it, the smell will be a hassle even to workers who will do the modification of the freight container. You may even need a lot of air fresheners as well.

Aside from meat products, you have to stay away from storage containers that contained some fresh goods such as fruits and vegetables. These may also leave strong smell behind, especially if there are rotten goods.

Most of all, don’t consider freight containers that shipped waste before. This kind of freight containers can expose you to chemicals and pathogens alike.

The best Storage container to buy is one that is previously used to ship dry goods. These dry goods include bags, school supplies, and kitchen wares. Avoid storage containers used to ship secondhand personal items such as clothes and shoes. These items may leave microorganisms as well.

Modifications Needed

Modifications are done to make your Storage container the most suitable solution to your needs. However, these can also consumer much of your budget.

Before modifying anything, repairs must be done first. Holes should be sealed or patched. Rust should be removed. Ventilation should be made available. You may also need to apply another layer of paint to make it more pleasant-looking.

State and Federal Laws Regarding Storage Containers

Make sure you are allowed to use a Storage container in your area. Aside from that, there are also laws stating the requirements you need to meet to be able to buy, use and modify a freight container. Some of these requirements are space and inspection.


Attachments in Your Lanyards

By Anthony Caldwell January 23rd, 2015, under Product

Every lanyard must have an attachment to carry your knick-knacks in place. These metal attachments are highly essential as they come in all sorts of shapes and sizes. Depending on your needs and preferences, here is a list of lanyard hardware that suits you and your personality.

The most common lanyard hardware of all is the J-Hook. You can choose from different sizes and styles as they come in swivel and non-swivel materials to be added in your custom lanyards. They can be used to hold objects with round attachment holes including keys, identification cards even pens and cell phones. You name it.Custom Lanyards

Online businesses are booming with their lanyard companies and have the traditional bulldog clips which are designed to hold objects having oblong-shaped attachment holes. These are available in various shapes and sizes as well. You can definitely make use of them as an effective hardware attachment.

Additionally, split rings are also another way of completing your custom lanyards. Primarily, you can use this to hold your keys yet you have other ways to take advantage of this piece of metal. In a nutshell, this attachment is used to attach other holders like the bulldog clip and badge reels.

The quick-release which looks more of a pocket-size buckle is your best choice when you prefer attaching and detaching the items from your custom lanyards. It’s as simple as squeezing the sides of it pushing it away or into the slot. This attachment has the “attach-detach” feature as well, yet found at the opposite side and to prop you up in removing your lanyard from your neck or wrist.

Another astonishing attachment that you can select is the slide size adjuster. It is installed at the top portion of your custom lanyards to help you adjust its length. You can easily shorten or lengthen the position of the object which is best when you are up to different tasks. In conjunction to that, two of the highly popular adjusters are the double-barrel slide and the bead. Either of the two would be highly versatile to your busy day.

Furthermore, a phone call or an email that you need to send is easily accessible with the cell phone holders. This attachment is similar to the quick-release buckle yet smaller. It comes with a nylon loop for you to slide into your phone. Custom lanyards with cell phone holders either for your neck or wrist are becoming extremely popular. With all the delightful innovations of mobile phones which are becoming smaller and smaller, this attachment would definitely let you stay in style.

For you out there who are fond of the outdoors, the water bottle holder is a keeper. It comes with a rubber ring which is a highly durable material that can hold up to one liter of bottle. Aside from that, it has a ring made of rubber which is sewn to your custom lanyard—a favorable way to carry your refreshments around and still look stylish.

Finally, the breakaway connectors can also be chosen for your lanyard. These are also called safety lanyards that could easily come off your neck. This comes in male-female connectors that are made of plastic. The type of connector would depend on the type of lanyard you chose.

All in all, you may opt for the simple ones or anything that would be more useful to you. Once you picked your attachment, that’s the time you place your order. Just take note that all their products are made of high-quality materials and are available in the United States or around the globe. Hundreds of customers are truly satisfied with the products from top online printing companies.


Author Bio:

Custom lanyards with cell phone holders either for your neck or wrist are becoming extremely popular.With all the delightful innovations of mobile phones which are becoming smaller and smaller, this attachment would definitely let you stay in style.


Appreciate Achievements with Custom Coins

By Derek Swanson January 22nd, 2015, under Military

You can make custom coins as special tokens to appreciate the achievements of employees or to mark a certain milestone they have reached within the company like the length of service they have rendered.

The idea of giving coins may sound new to you but whenever you give out a medal as an award, you are giving out a customized challenge coin molded with a small hole to accommodate the lanyard. These custom coins come in all sizes and shapes and you are not limited to having the round medal type that you usually see. It can be in the shape of your company logo. Your brand name can also be engraved or if design will permit, the brand name itself can be the shape of the coin. You can engrave anything you want on a coin to make it reflect the unique identity of the company.

custom coins

An employee receiving a coin will feel very much appreciated as he sees himself as an important part of the company. The employee will feel valued that he and his achievements are noticed and did not go to waste. It is a great way of telling a deserving employee that he did a good job. Whenever the employee sees the coin displayed on his desk at home, he will be reminding himself of a job well done. He will also be reminded to keep up the good work and continue doing it. He may also be motivated to further develop his skills and aim for a higher position in the company.

In any way custom coins are viewed, each coin serves as a positive tool not only as a reminder of past gains to boost self-esteem but also as a reminder of a bright future to boost the self-confidence of an employee of more possibilities to make his job and his life better for him and his loved ones. You can even make the coin more personalized for the employee by engraving his name on it. This will make it extra special for the employee as he identifies himself with the coin. The employee’s name engraved on the coin will engrave the special moment on his mind making the whole experience a priceless one.

Every employee in a company who made an impact through his labors deserves a more special token than just printed papers or other ordinary company items like pens, stationeries, jackets, shirts or caps. Plaques and certificates may still be given during awarding ceremonies but couple it with coins and you will make the event as something to be truly remembered. It will be a treasure chest of coins and the memories that go along with it. A trophy or plaque can be too big to store but coins can be kept in a small pouch or a pocket or even worn around the neck. Custom coins can last longer than paper. They will still be beautiful to look at and to hold long after the paper certificate has faded. Re-polishing a coin will renew not only its beauty but also the memories of the glorious past when the employee has received it.

Custom coins are small enough to be carried or worn so that your employees can flaunt it among friends or relatives and feel proud that they belong to a great company that recognizes their performance. They can brag about their achievements at any time and feel inspired and happy to continue to be of service to the company full of energy and enthusiasm. Keeping your employees happy means having more satisfied customers and more business and revenues will come. A coin can make all the positive difference in employee turnover.

Custom coins have migrated to the corporate world as well in recent years. And no wonder. They’re an excellent way to celebrate company milestones.